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Privacy Policy

General Privacy Policy for iTrack Reading 
last updated on March 24th, 2023.


iTrack Reading is dedicated to respecting and safeguarding the privacy of our users. We are committed to transparency in how we process user data and adhere to relevant data protection laws and regulations to protect your personal information. 

This Policy provides information on how iTrack Reading AB, 559399-2422, handles Personal Data when you communicate with us or visit our website

At the conclusion of this policy, detailed instructions are provided on how to establish contact with us in the event that you may have any inquiries or concerns that require clarification.

Simplified Summery

The company collects two types of information, personal information provided by the user and website traffic information which is collected automatically. The collected information is used to improve the website and understand the audience better. iTrack Reading does not sell or exchange user data to third-party entities, and the web hosting service that has access to traffic data is governed by their privacy policy and relevant laws and regulations. Users have the right to access, rectify, or delete their personal data, which can be made on request. If there are any changes to this Privacy Policy, iTrack Reading will notify users accordingly.


What we collect: 

There are two types of Information we collect:

The personal Information you provide. When you register for any of our events, subscribe to our newsletter, or contact us directly through any communication channel (e.g., email), you may provide us with personal information such as your name, age, country, email address, or phone number.

Website Traffic. The automatic information collected from visitors of our website, such as new or returning visitor data, location by country and city, device type, date, time, duration of visit, and traffic source, is not personalized in the sense that it does not contain any personally identifiable information (PII) about the visitor. PII includes information like name, address, phone number, email address, etc. The data collected automatically does not include any PII, but rather provides general information about website usage and trends that helps us to improve our services.

Use of Information: 
This information is collected and processed based on our legitimate interests to improve our website and understand our audience better. We take your privacy seriously and have implemented appropriate technical and organizational measures to ensure the security of your personal data.


Information Sharing: 
We highly prioritize the protection and privacy of our users' data. As such, we do not engage in the sale or exchange of any user data to third-party entities, whether for monetary compensation or other forms of benefits. All data collected from users is strictly used for internal purposes such as improving our services and analyzing website traffic. In the event that we are required to share user data, we will do so only under legal obligations or with explicit consent from the user.


Our web hosting service may have access to the traffic data we collect, but we assure you that their access is strictly governed by our privacy policy and all relevant laws and regulations. Please be informed that this access does not involve any personalized data collection or sharing with third parties. If you would like to read more about Wix's privacy policy, please visit their website at


User Rights: 

Below, we have outlined several rights that you have in regards to your personal information. If you would like to learn more or exercise any of these rights, please do not hesitate to contact us using the contact details provided at the end of this statement. It is important to note that some of these rights may not be applicable to your particular situation.


Right of access: You have the right to be informed about the personal information we process and the reasons for it. To fulfill this right, we provide you with details about our processing activities through this statement. If you need clarification or additional information on the information we process, please feel free to reach out to us and we will gladly assist you.

Right to rectification: You have the option to request corrections to any inaccurate personal information that we store about you, for example your name or address

Right to erasure / right to be forgotten: You have the right to instruct us to permanently delete your personal information from our records. This can be done, for instance, if you think there is no further justification for us to retain it. Alternatively, if you previously granted us permission to process it, you may withdraw your consent at any time.

Right to restrict the processing activities: You have the right to limit our processing activities under specific circumstances, which implies that we will still maintain your information but halt any other processing temporarily. There are several reasons why you might want to do this, such as when you have requested us to rectify inaccurate data, and you may want us to stop processing until the information is corrected.

Right to data portability: you have the right to request your personal information in a digital format to transfer it to another party in specific circumstances.

Right to object: You have the right to object to us processing your personal information, even if we have a valid legal reason for doing so. This applies particularly if we process your data based on our own interests, and you think that your interests are more important. If you don't want us to use your information for direct marketing or profiling, we will respect your request.

Right to withdraw consent: You can withdraw your consent to our use of your personal information at any time, if we are processing it based on your consent. Additionally, if you do not want us to collect cookies, you can choose to either refuse them or receive alerts when they are being sent through your browser settings. However, please keep in mind that this may make some parts of our website inaccessible.

Right to lodge a complaint with a supervisory authority: If you are dissatisfied with the way we handle your personal information, you have the right to file a complaint against us with the Swedish lead supervisory authority, the Datainspektionen,

Updates to Policy: 
In the event that we modify this Privacy Policy, we will notify you accordingly, which may include sending you an email notification to the address you have provided or posting a notice through our services. If we make an administrative change, we may update the date indicated as "Last Updated" at the top of this Privacy Policy.

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